First off, guys, I understand that PSY is a punk and performed a song with lyrics advocating for the killing of American service men and women. I understand that he responded to criticism with a mawkish and patronizing apology. PSY, if you were actually sorry and never intended to cause anyone pain, song lyrics advocating for murder and torture might have rang some warning bells in your head.
So yes, PSY’s a douchebag. But now I’m seeing a bunch of conservative new media going after PSY, criticizing how the President invited him to a Christmas jamboree, etc. The new effort is to somehow find a weak point in the left’s armor by attacking PSY. I’m here to tell you that you haven’t found the weak point, and this line of media marketing is a HORRIBLE IDEA.
For those that don’t know, PSY is the S. Korean rapper responsible for the song “Gangnam Style.” This song (and its music video) have received the most views on Youtube in history, the most video likes in Youtube history, an award for Best Music Video by MTV, and a spot in the Guinness Book of World Records. It has had a huge impact on US popular culture in the last six months. In 2004, PSY performed a song by the Korean band N.EX.T called “Dear American” which included the lyrics, “Kill those f**king Yankees who have been torturing Iraqi captives and those who ordered them to torture,” and “Kill their daughters, mothers, daughters-in-law and fathers / Kill them all slowly and painfully.”
Yeah, so again, douchebag.
But regardless, most people who like PSY have probably only heard “Gangnam Style,” probably love it, and probably don’t really care past that point. It’s unfortunate, but it’s reality, and we can’t go around denying unfortunate reality. “Gangnam Style” is cool.
Similarly, if you’ll recall, the meme we as conservatives are trying to fight against is the idea that we are uncool/out of touch/unsavvy/lame. That’s the meme the left have boxed us into, and now we’re in a culture war to get out of that box and become mainstream again.
I hope this establishes why, given our current position, bashing the most popular Youtube star of all time is a bad idea. It’s important to remember that PSY has already issued his lame, insulting apology. We can’t ask for another, better apology. That’s a dead end. Similarly, repeatedly talking about how much of a trash heap PSY is won’t gain us any ground, either, because at that point the liberal new media will paint the picture that we’re merely trying to flame a beloved Youtube sensation. Don’t beat up the popular kid.
Regardless of what we do, nothing is going to happen to PSY. This is important to remember. PSY will come out on top.
So in that case, we’ve picked a losing battle. The only result of this will be reinforcing the meme that conservatives don’t understand “cool things.” We need to be working in the other direction, by spreading positive conservative media while generally ignoring the negative liberal media. We can’t go running after every story that catches our attention. Think like Breitbart. The watchword for the culture war needs to be strategy.
If you can’t win a battle, avoid it entirely. Find a different one somewhere else and win that instead. We’re on the downhill side of this fight, and we already got smacked across the face for assuming this would be easy, so we need to work on strategy first and foremost, find the battles that we can win (or create battles that we can win) and then get out there and win them. Do not underestimate the Dark Side of the Force.