Media Messaging Tips: Avoid Casual Image Sharing

Okay, so I KNOW I just posted an article saying we shouldn’t be talking about PSY, but I feel like this is a good learning experience for the conservative movement.

Let’s take a look at this image.


At first glance, this may seem like a properly snarky and conservative image worthy of sharing, but be careful. In the big picture, you’ve just created a mess for yourself because you probably contradicted a previous line of messaging on accident.

This image compares the persecution of the anti-Islam filmmaker to the controversy over rapper PSY’s vitriol of American soldiers during a 2004 performance. As conservatives, we railed against the  anti-Islam filmmaker’s persecution for simply putting out a video that was considered offensive. We said the persecution was a bad thing. In a different situation, PSY made offensive comments towards a different group, and we are railing against his preferential treatment and the lack of shame put on him.

As isolated arguments, this is okay. There are lots of factors at play that make the two situations different. The problem now, though, is that you just compared the two situations as being similar.

Now, as an observer, I have to ask: do you believe PSY should be locked in jail for his offensive statements? If you do, then you must similarly believe that the persecution of the anti-Islam filmmaker was justified. Or perhaps you believe that both should be invited to the White House? Again, the situations are clearly different, but now if you try to claim that as a defense, you’ve just perfectly set the stage for somebody to waltz up and call you a racist.

This is not to mention that PSY is a Youtube celebrity, partially justifying his invitation to the White House, while the unnamed filmmaker is… an unnamed filmmaker. Also, that PSY didn’t “make” the song, but actually covered another artists song. Facts are important, and not getting them right is a bad move.

With these kinds of funny images, I recommend passing up on the share button. Everything you post on Facebook, to an observer, is something you firmly believe. When you frivolously post something you saw in passing, you’re setting yourself up for a pitched battle in defense of a silly image. You can either keep arguing a point that is weakly substantiated by some stranger’s pithy image, probably making yourself look like an idiot, or you can admit you don’t completely believe what the image says, or you’re not really educated on the subject, and you posted the image without really thinking it through, probably making yourself look like an idiot.

I don’t want you to look like an idiot, friends. Be careful about what you share.


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